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On-demand resources, in-demand skills

An ever growing community of coaches, faciliators and designers and subject experts — designing and delivering learning experiences and resources that make a real impact on your business challenges.

Steve Harrison

Treat your reader not as your audience, but as the hero in your story.

People will engage not with the quality of your writing, but whether they can see themselves in it.

As a general rule, use ‘you’ three times more than I or we.

Video

The power of 'You' in writing

Howells—Studio

Copywriter and Creative Director Steve Harrison talks about how putting the reader in the driving seat can transform our writing.

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director, steve, harrison, talks, putting, reader, driving, seat, creative, transform, copywriter, writing

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https://www.ycn.org/resources/steve-harrison-on-the-power-of-you-in-writing

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Personal Effectiveness

Writing Well

Ideastop

Discover what we can learn from other people’s worlds and points of reference — and how we might then make lateral leaps back into our own.

Spark more ideas with the Related Worlds tool

Yellow1

Connect, prime and inspire your team ahead of a meeting with this ever-growing edit of exercises designed to get you thinking creatively (both IRL and URL).

Warm up exercises for your groups and meetings

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Psychologist Carol Dweck coined the terms Fixed Mindset and Growth Mindset to describe the underlying beliefs people have about their characters, learning and ability to change. Out of these two mindset comes a lot of our behaviour, our view of success and ultimately our capacity for happiness. The bitesize beliefs below will keep you in growth mode, and keep you learning

Growth Mindset Mantras

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Getting your team together for a 'retro'/retrospective is vital to capture learning and feedback — and to support those marginal gains and continual betterment ahead of next time. But it's a very easy step to overlook, particularly in the modern, distributed world of work. Held at the end of any kind of project or sprint cycle — a retro will capture collective conversation around what worked well, what didn't and what you want to do differently ahead of next time. Pens, post its or a virtual board will do the trick.

How to run a project retro with your team

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This short and practical guide to better creative briefing, supports our course on the topic developed and delivered by agency founders Matt Baxter and Dom Bailey. It will help you ensure that you begin projects with Purpose, People, Standards and Results in mind.

Better Briefing: A bitesize guide from Baxter & Bailey

Encourage your team to get to know each other on a deeper level, discussing differences and strengths — by using the hundred-year-old personality test as a simple tool for connection and conversation.

Get your team talking to each other with a practical take on the Myers-Briggs personality test

Talking

Whether you’ve got a new team that hasn’t worked together before, or want to bring new energy into a group, this simple exercise helps everyone get to know each other to make workflows more enjoyable and efficient for all.

Knowing me, knowing you

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Developed by the team at LifeLabs learning, and drawing from Daniel Pink's thinking in his book Drive — this model enables us to quickly sense-check how engaged (or disengaged) people in our team are feeling. Great for leaders and managers, and great for self-awareness raising too.

What's your team's CAMPS score? Get a snapshot of engagement levels.

Tension

Tapping into the age-old power of storytelling can help us connect in all kinds of contexts, from 1-1's with our team-members to our outward facing customer advertising. And the simple framework outlined here can help bring simplicity and structure all kinds of stories. As easy as ABT...

And-But-Therefore — Try out a tested storytelling technique

Page tosothat

Inspired by the framework in Simon Sinek's book, Find Your Why — here's a technique for defining the purpose of any kind of meeting or group gathering, to keep everyone focussed and save time.

To.... So That. A snappy structure to define the purpose of any meeting

A pleasing, and practical three part tool for purposefully presenting ourselves to others. The beauty of the Root, Stem, Branch framework is in how it enables us to get ourselves across in a way that reveals our story memorably and tailored to whoever's on the receiving end.

Root, Stem, Branch — An organic approach for telling your own story

Burnout Reflections

This simple reflective tool support our live sessions and resources around the topic of burnout. It’s intended to provoke self-awareness around burnout, encouraging conversation and exploration around the topic.

Talking about burnout — a useful reflection tool

Originally conceived by Ben Dattner and developed further by the bright minds at Leapers, a Manual of Me is a really useful tool for showing people how they can best work with you. A Manual of Me creates positive conversations among teams about strengths, differences and inclusive collaboration. We reference the tool regularly in our training sessions on neurodiversity, and this resource shares some more context for those keen to experiment with a Manual of Me, as well as some advice from those who already have.

Create your personal user guide with a Manual of Me

Stylesicon

Exploring, flexing and noticing Daniel Goleman's Leadership Styles? This bold and illustrated desktop background will help you keep them in mind and in practice

Tool

The power of 'You' in writing

Takeaways, and things to try

More Resources